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Why I Stopped Making + Selling Jewelry For My Business "Bohemian Vibe Jewelry"

Let's get straight to the point.

The business was on FIRE but my soul wasn't. But that's okay, because that's why I'm here doing something I actually enjoy. Maybe i'll set a spark to your soul to do-- or to discontinue-- doing a certain something.

For those of y'all (I've been saying 'y'all' too much recently. Help???) who are like, what the heck is she talking about? I launched my own jewelry business june 2016 in which I created and sold my own bohemian-inspired accessories, hence the name, Bohemian Vibe.

Within the first 6 months, I had over 1,000 followers, a great brand reputation, and lots of orders coming in; I would have my friends help me when I was in the weeds, otherwise, It was me running the whole show.

Buying supplies, creating designs, finding models, taking photos of the models, asking Instagram models if I could send them free jewelry in exchange for a post and a tag, posting photos, responding to orders, creating promotions, communicating with the customers, shipping orders, and dear lord. I even did this while I was abroad in Australia.

I started Boho Vibes in the summer of 2016 which is why I had so much time to dedicate to it and making it flawless. But as school started and the demand for my jewelry continued to grow, it honestly became a chore.

I dreaded checking the Instagram for order notifications and soon after I began dreading making the jewelry. My stepdad suggested to buy wholesale chokers and all, so as a last resort, I did. I tried selling those wholesale products for the last month or so I was actually "in business." But it didn't feel authentic enough for me to continue doing it. What started to be a fun hobby that made me money AND I was good at turned into this huge weight on my back and unfulfilled orders.

Like everything is, It was a major learning experience. Seriously. Making connections with online influencers for barter ads, keeping track of my sales and communicating with customers, building a valuable brand-- those are all some serious skills that sometimes a classroom can't teach you without hands on experience.

What I learned about myself was what I actually liked the best of the whole "bohemian vibe" thing was marketing it. I loved taking photos and getting a brand I handmade out in the public eye. Looking back, I didn't know that until creating my blog. With this, It's the ultimate balance between marketing a brand and providing a "good" that requires a talent I have. Ultimately, it's 100% more manageable. I can put a blog post off for a week but If I put an order off for a week, I'd get a bad reputation and very angry customers, ya feel?

I first thought about taking the Instagram @bohemian_vibes_only and changing it's name to make my blog's Instagram, but it's like my baby....and that's cheating. To make something of good quality and a fresh start I believe it's only right to build from the ground up. So here I am.

And that's the way the cookie crumbles. RIP Bohemian Vibe Jewelry and I'm sorry if I disappointed any of you/if you've been trying to order; I was trying to figure out myself and I think I'm almost there :).

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