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Build-A-Brand: Creating Your Own Brand 101

We have arrived at a point in time where everyone's building something for themselves-- which is rad, don't get me wrong. But, let me ask you, what is going to make what you're building any different? Everyone's passionate, everyone's creative, everyone's got soul, so that kind of leaves everyone at a plateau, right?

Wrong. That won't be me.

That won't be us.

I've been around the block in terms of trying to cultivate a brand, whether it be jewelry or a blog, at the end of the day, it's a art form. A brand is who you are, who you want to be, and who you want to inspire, so creating *****the look***** doesn't happen over night and doesn't stay the same for long.

I mean, just look how I started out:

All the way from a Word Document to this bad ass logo I had created and recreated custom for me by @LittleLiasArt

This photos trip is such an accurate representation of me finding who I wanted to be as a creator and the type of audience I wanted to attract.

Getting a little taste of what I'm getting at here? Cool, let's begin.

Step 1 | Envision

Make a vision board for your brand.

I did this for my class; we made a 1-5 year plan vision board and honestly lit such a fire under my butt.

Here's mine:


It may sound silly, but it gives you a tangible item that motivates you! You can insert pictures and take them off until you find just the right vibe that suits you.

Step 2 | Everyone Has a Beginning, Even you.

Don't be so hard on yourself in the beginning. You'll get a creative block or you feel like no one understands your vision-- I know, it totally sucks. But at the end of the day, you're the only one you have to please. You're going to grow professionally and personally. It may seem like it, but nothing happens over night.

Do y'all remember my first blog I made almost two years ago? My travel blog when I thought I was freakin' Amelia Earhart or Alexis Ren. I'm clearly neither of those girls-- but I'm me, which can be just as cool when I'm nicer to myself.

Step 3 | Lips are Locked

only tell a select few, IF THAT, what you vision is. People are nosy-- they will play it off like they don't care and then turn around and turn your idea into his/hers. RUDE. we don't have time for that. Just keep hustlin'